iPhone 18 Pro lineup price increaseApple has decided to raise the prices for its flagship smartphones, the iPhone 18 Pro and 18 Pro Max, ahead of the September presentation.This information comes from the 9to5Mac portal, which reviewed a new report by renowned analyst Jeff Pu.
How much will the iPhone 18 Pro cost
According to his data, the iPhone 18 Pro will be sold for $250–$300 more than last year’s model. Consequently, the most affordable version with 256GB of storage will be priced at $1349–$1399.The iPhone 18 Pro Max will also see a price hike, retailing for $1449–$1499.The source attributes the potential price surge to increased expenses for memory components and the new 2nm A20 Pro chip. It’s noted that the cost of memory modules has quadrupled over the past year.Read also
iPhone 18 Pro Max might feature a more affordable display
Previously, analysts surveyed by The Wall Street Journal also suggested a potential starting price of $1399 for the iPhone 18 Pro.In theory, Apple could maintain previous pricing by reducing its profit margins, but the analyst deems this scenario unlikely.At the end of June, the company significantly increased prices for MacBooks, iPads, and other products, indicating a readiness to pass on increased costs to consumers.The announcement of the new iPhones is traditionally expected in mid-September.Source: UNIAN# iPhone# ApplePlace for your ad